The MaxiNutrition Story

Founded by Zef Eisenberg in 1995 who had a passion for science-based nutrition and fitness. Maximuscle rapidly grew into the UK's leading sports nutrition brand, renowned for innovative and high-quality supplements to enhance athletic performance.

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1992

The Beginning of a Vision

MaxiNutrition was founded in 1992 with a clear vision: to revolutionize sports nutrition with scientifically formulated, high-quality supplements for athletes and fitness enthusiasts. Our mission was to empower athletes to reach their peak performance with nutrition they could trust.

1994

Gaining Momentum

By 1994, MaxiNutrition was the go-to sports nutrition brand in the UK. Our products expanded to all aspects of athletic performance and recovery. This year marked significant growth as more athletes began to recognize the benefits of our products. We were the first UK sports nutrition brand to have products screened for banned substances.

1998

INNOVATION & EXPANSION

By 1998 MaxiNutrition had created it's first website. 1999 was a pivotal moment with the launch of a groundbreaking protein powder, Cyclone which set new benchmarks in the industry. Our focus on innovation led us to develop advanced formulas that incorporated the latest scientific research.

2003

LEADING THE INDUSTRY

By 2003, MaxiNutrition had solidified its position as a leader in sports nutrition. We introduced cutting-edge products that continued to push the boundaries of performance and recovery. Our commitment to quality was recognized through various industry awards and certifications. Working closely with professional sports teams and elite level ambassadors to optimize nutrition at the highest levels of sport.

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Scientifically developed nutrition for your needs

At MaxiNutrition we want to help you achieve your goals which is why we use scientifically-proven ingredients in the optimum dosage for maximum results.

Whether you're looking to rebuild muscle, build strength, bulk up in size or just be the healthiest version of yourself we have products tailored to your goal.

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    Natural Colours & Flavours

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    Premium Grade Protein

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    Low Fat/ Low Sugar Range

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    Informed Sport Tested

SHOP NOW

Why MaxiNutrition?

We've been leading the way for nearly 30 years, we understand that fuelling your fitness with the right supplements is key. See how we stack up against other brands.

Us

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Them

Natural Colours & Flavours

30 Year Heritage

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Premium Grade Protein

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Informed Sport Accredited

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MaxiSquad Benefits

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Trusted by Elite Athletes

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Not sure where to start?

Are you new to sports nutrition?

You've set yourself a new goal, you're ready to go - but where do you start?

Whether you want to gain muscle, build strength, work on lean definition or just simply improve your fitness we've got what you need.

First it's time to optimize your nutrition. We have products for everyday - great for adding to recipe's, shakes and bakes or our performance range caters to those looking to ramp up their performance. Use our "Shop by Goal" feature to find the best products for you.

Next, head over to our blog section for tips, tricks, recipe's and training guides. We know the world of sports nutrition can be a minefield of terminology and lingo, that's where we can help. We've got beginner exercise guides through to bodybuilding training and meal plans developed by leading nutritionists.

Learn more
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MaxClear - A Refreshing Alternative to Protein Shakes

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Hydrolised Whey Protein Isolate

Hydrolyzed Whey Protein - the purest form of protein powder.

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Informed Sport Accredited

Independently tested for peace of mind.

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Branched Chain Amino Acids

25.5g of BCAA's per 100g

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Sugar & Fat Free

No Fat or Sugar and only 106 cals per serve.

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Hydrolised Whey Protein Isolate
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Informed Sport Accredited
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Branched Chain Amino Acids
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Sugar & Fat Free

Hydrolised Whey Protein Isolate

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Whey protein isolate goes through an extra level of filtration to be both fat and sugar free.

Informed Sport Accredited

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Informed Sport Tested is the highest level of screening and quality assurance. Every batch off the production line is independently screened for banned substances to guarantee superior quality.

Branched Chain Amino Acids

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BCAA's aid recovery and muscle growth. These essential amino acids can only be gained through what we eat.

Sugar & Fat Free

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Designed to provide maximum protein intake with minimal calories per serve, MaxClear tastes just like juice.

FREQUENTLY ASKED Qs

For the Curious

When it comes to sports nutrition products we know the amount of information can be overwhelming!

So we've included some resources below to help answer the most common questions, as well as how to get in touch for more help.

All FAQs
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  • What is Whey Protein?

    Protein makes up 40% of the human body (in the absence of water). Protein is needed by everyone and is an essential nutrient for the growth and maintenance of muscle tissue.

    Your body is in a constant state of protein turnover so it is important that you consume enough protein throughout the day to balance this out. If you are looking to develop your muscle or simply maintain it as part of active lifestyle, your requirement for protein intake increases.

  • Why do I need Whey Protein in my diet?

    When you exercise you push yourself harder which means that your diet needs to work harder for you as well. If you’ve ever asked yourself ‘What is Protein?’ and felt silly, don’t.

    Lots of people fail to see that protein is a key part of every exercisers diet needed in order to nourish working muscles and help support the maintenance, growth & development of muscle following exercise.

    Put simply, the more you train, the more protein that your body needs. Supplementing your diet with high quality protein helps you to get the most from your exercise.

  • When is best time to have Protein? And how much do I need?

    For healthy living, it is recommended you consume 0.8g of protein per kilogram of your bodyweight per day. However, exercise increases the demand on your body for more protein to achieve a balance and support your muscle maintenance and development following exercise.

    It is recommended that when you exercise, you increase your protein intake to 1-2g of protein per kilogram you weigh, per day. Ideally the best time to consume proteins is every 2-3 hours in your meals or as part of snack in between.

    After exercise, 20-30g of protein is recommended as the optimal dose of protein. Research has shown that this amount supports the development and growth of muscle tissue at this time, but you may wish to take more depending on your level of exercise, goal and weight.

  • Delivery, Return & Refund Information

    We offer two delivery options via courier Evri:

    Standard (3-4 days)
    Express (1-2 days)

    Orders placed before 1:30pm will be processed the same day (Mon-Sat), orders after this time will be processed the following day.

    Please see our shipping policyreturns policy for more information on returns and refunds.

    For any order-related queries, please contact the customer service team: here.

  • Need more information?

    If you'd like to learn more about the benefits of a product, scroll down the product page you're interested in and we've included extended benefits section with bullet points to easily understand what our ingredients do.

    Additionally, we have a huge catalogue of Training and Nutrition articles.

    However, if you have a specific question, or if you'd like more information please get in touch on the Contact Us page and the Maxi team will be happy to help.

When it comes to sports nutrition products we know the amount of information can be overwhelming!

So we've included some resources below to help answer the most common questions, as well as how to get in touch for more help.

All FAQs