Choose Max Whey
In this day and age, it is highly likely that protein powders can be found in 1:3 kitchens around the UK, but with so many brands and so many choices. How will you decide the right product for you? I’m Gareth Nicholas, Head Nutritionist at Maximuscle, let me talk you through what to look for when choosing a protein powder and prove why Max Whey could be just the product for you.
- Picking a protein powder: You should choose a product that provides at least 20g of protein per serving, although each of your protein feeds should be in relation to your body weight (0.25g protein per kg of body weight). The source will depend on a number of factors – goal, usage, allergens and dietary restrictions; but a high-quality whey only protein powder, is a great option. Max Whey: Each serving is 22-24g of protein (depending on flavour). Max Whey is 100% Whey protein with a mix of whey protein concentrate (WPC) (88% of the protein) and whey protein isolate (WPI) (12% of the protein). Ultimately, the higher the concentration of WPI, the better. Brands often exaggerate the truth with blends, so always check the label. As a grab and go pouch, I doubt that any competitor brands can rival Max Whey’s protein quality.
- Branched Chain Amino Acids (BCAA): This is the very reason why whey is labelled as a good source of protein - its high-quality BCAA content. The true BCAA content of a product is rarely available due to other ingredients having an influence or the additional cost required to test for such. Max Whey: We detail the BCAA content per 100g of protein; therefore, these figures are likely to be lower than the real content per serving, which is increased by the flavourings. Leucine is the key amino acid to look for and Max Whey contains a highly effective amount.
- Other nutritionals: Typical food sources are rarely just one macronutrient. In this instance, you are just concerned with boosting protein, therefore, the lower the carbohydrate (especially sugar) and fat, the better. Whey protein powders are usually low in both fat and sugar, and less than 150 kcal per serving. Whey is known as the king of protein because of its speed to absorption and utilisation. Added nutrients, such as fibre, will slow digestion and potentially the effectiveness. Max Whey: Every 30g serving is 112 kcal, 1.5g Fat, 1.4g Carbohydrate (1g Sugar) and 23g Protein. Max Whey is high in protein and low in both fat and sugar. With that amount of protein for only 112 calories, what’s not to like?
- Colourings, Flavourings and Sweeteners: Taste is highly desirable and so it should be, but if you can achieve that without artificial colours, flavours and sweeteners, then even better. Many protein powders may use natural sources, such as colourings, but these might not be real food ingredients. For example, Strawberry flavouring and radish colourings, rather than Strawberry powder. Max Whey: Every flavour variant contains no artificial flavours and colours. The flavourings used come from real food or fruit sources. Max Whey uses only sucralose as a sweetener. This was decided as the best ingredient to use based on sweetener acceptance, flavour, sweetness and cost.
- Supporting Ingredients: To balance a recipe, emulsifiers, thickeners and acidity regulators are often used, but are these actually required? Max Whey: Having a short ingredient deck is highly preferable. Along with the removal of any ingredients that seemingly add no benefit is ideal for us. Max Whey does not have any added thickeners within the recipe. Furthermore, Max Whey is 7 ingredients or less, some of which are there for the added benefit, such as Vitamin B6.
- Added Ingredients: This could be endless depending on the intended audience, product usage and training goals. For a straightforward whey protein powder, one that can be used as a shake or to cook or bake with, less, is probably more. Max Whey: We add Vitamin B6 to Max Whey to aid in protein metabolism. Vitamin B6 is responsible for this action and should be increased when your protein consumption goes up. Every serving contains 1.4mg of vitamin B6 or 100% of the daily guide, known as the reference intake.
- Suitable for and Allergens: There is no getting away from the fact that whey is a form of diary, so for Vegans or for the lactose intolerant, this makes it a no go. Usually, whey protein is suitable for vegetarians and should be free from other allergens such as egg, soy, gluten, nuts etc. It is always good to double check the labelling as ingredients such as soy, may have been added as an emulsifier or within the protein blend. Max Whey: Is suitable for vegetarians and is free from all allergens except milk.
- Drugs screened and safety: Protein powders are often manufactured alongside medical ingredients, which unknowingly might cross contaminate products. Sport nutrition products should always be transparent and go above and beyond to ensure the safety and use for all. Max Whey: The entire Maximuscle product range is drug screened and registered on the informed-sport programme. Not only ensuring product safety but also approved and accepted for public services, military personnel and athletes.
Do we need to say anymore? Max Whey is without doubt one of the best whey protein powders you could add to your nutrition regime. It is available in four great flavours; why not try a sachet today!
